In 2009, TVNZ still managed to turn a profit which, it has to be said, is a fairly praiseworthy achievement in the current environment. But what about 2010? What is TVNZ banking on that will return another dividend?
As revenue is directly related to ratings, it has been interesting to watch TVNZ deliberately remove what one would have expected to have been two of the most watched events of 2010. Firstly, the 2010 Dehli Commonwealth Games, which they had the rights to but decided that the income would not have justified the expense. Secondly, Tuesday nights Jason Gunn extravaganza Dancing with the Stars.
While the screening of these offers enormous revenue opportunities independently, they also provide TVNZ with lead ins to other shows and the ability to promote other TVNZ content. So what do they have in store instead? Are there any major television events that will reach the same audience and achieve a better result?
The only thing that has any potential may be Masterchef New Zealand. The Australian version did incredibly well in Australia and has proved a worthy show for the pre One News time slot but when would it air here? If it follows a similar format, where could it fit in the schedule? Would it find space on TV One? Would the pre-news time slot deliver enough audience to justify the expense?
In a few days, TVNZ announce their line up for 2010 and I for one am incredibly intrigued to see just what they have lined up to deliver another profit.