There’s an interesting entry today on Damian Christie’s blog about how TV 3 used its news to promote its own show Deal or No Deal by focusing on complaints about low-cut dresses. Christie says he used to work for TVNZ and read a lot of logs for when callers phioned in, usually with complaints, so he knows how the system works.
The call logs make for great reading and are a real peek into the psyche of Joe and Jane Complainant. “I don’t like Judy Bailey’s hair tonight”, or “Don’t you know the weather presenter’s arse is blocking the Chatham Islands?” and other items of great import. Compliments too, but needless to say, most people only call to offer brickbats rather than bouquets.
But as a general rule, such complaints do not make news. When is it ever in the broadcaster’s interest to run a news story about how a given programme has been getting complaints?
Answer: When the complaints relate to gratuitious cleavage.
If the broadcaster were being a leedle more honest, the news story would have gone like this:
Did ya see all the tits on that new game show of ours last night?! Did ya? No? Well here’s a taste of what you’ll get if you tune in next week. Pretty choice eh!
In case you missed it. That’s Deal or No Deal, Wednesday, 8.30 on 3. Tony Field, 3 News.
Someone posted a response about how TV One’s news is shamelessly promoting their coverage of The America’s Cup.
Russell Brown also added a comment saying:
Without wishing to piss in your pocket Damian, One’s news and current affairs services increasingly look like the sensible option. I’m not sure what they’re thinking at 3 right now.
OTOH, how many damn cameras did One have at the funeral of that nice lady from South Auckland this week? Was she Prime Minister or something?
There are other posts complaining about both TV3 and TV One’s news coverage. Someone complained about TVNZ’s news endless promotion of Dancing with the Stars – tho without the sexual titilation