Decision ’11

Brilliant compilation of highlights from last night’s election coverage from Dan News.

New Zealanders voted with their remotes last night, with viewers in the key demographics choosing to watch TV3’s ‘Decision ’11’ programme over other televised election coverage.

For the first time in TV3’s history, 3 News’ election coverage was the first choice for 25-54 year olds, the target demographic for both TV3 and TV One.

Presented by John Campbell and Duncan Garner, the 3 News election special was watched by 23% more 25-54 year-olds than TV One. 

TV3’s coverage averaged a 9.0 rating and 27.5% share in the 25-54 demographic.  In comparison, TV One’s coverage averaged a 7.3 rating and a 22. 1% share.

TV3’s election coverage was also first choice with younger viewers, dominating the 18-39 and 18-49 demographics.


MediaWorks will provide comprehensive coverage of the 2011 General Election across its TV, Radio and online news outlets under the banner DECISION ’11.

The TV3 and RadioLIVE newsrooms will have full coverage of the 2011 General Election, from the campaign trail through to polling day results, bringing New Zealanders the information and insight they need to decide the next Government.  Highlights of this coverage, plus exclusive content will be available online at the continuously updated DECISION ’11 website ( 

Across 3 News, Campbell Live, The Nation, and the RadioLIVE programmes, MediaWorks’ leading journalists and commentators will cover the big issues of the 2011 election: asking the questions New Zealanders want answered; evaluating the policies and promises; and holding the politicians to account.

Once Kiwis have gone to the polls, 3 News, RadioLIVE and will be there with the most up-to-the-minute election results, and informative, entertaining analysis.

3’s election week programming kicks off on Monday 21 November, with The Leader’s Debate between John Key and Phil Goff, moderated by John Campbell.   Unique to TV3’s debate is the use of the Roy Morgan Reactor, smart-phone technology that tracks the responses of a panel of non-committed voters to the two leaders and displays them in real time.  After the debate John Campbell will be joined by 3 News Political Editor Duncan Garner, political scientist Therese Arseneau, and Radio LIVE host, Paul Henry for expert analysis and comment.

TV3 will have full coverage of Election Day.  From 7pm, John Campbell and Duncan Garner will present TV3’s election special.  They will be joined in the studio by a panel of commentators and analysts, including Therese Arseneau, Linda Clark, Chris Trotter, Paul Henry, Rodney Hide, and John Tamihere, while from around New Zealand, 3’s leading journalists will be gauging reaction and tracking developments in the electorates.  TV3’s post-election wrap-up (Nov 27) is a special edition of The Nation hosted by Sean Plunket and Duncan Garner.

Throughout the campaign, the DECISION ’11website ( will draw on the resources of both newsrooms, and their own journalists, to bring visitors the latest political developments, as well as a wealth of candidate profiles and interviews, a guide to MMP, a look back at election history, and more.  The innovative site will live stream The Leader’s Debate and TV3’s election night coverage, accompanied by a multimedia Cover It Live blog including contributions from 3 News political reporters, leading political analysts, RadioLIVE journalists and the DECISION ‘11 team.




The Leader’s Debate (TV3)

Monday 21 November, 7pm

John Campbell moderates the TV3 Leader’s Debate between Leader of the National Party, John Key, and Leader of the Labour Party, Phil Goff.  A one-hour debate, followed by analysis from a panel of expert commentators.

Broadcast LIVE on TV3, simulcast on RadioLIVE, and streamed live online at


3 News  – The General Election (TV3)

Saturday 26 November

Comprehensive coverage from around the country as New Zealand goes to the polls, hosted by John Campbell and Duncan Garner.


The Nation – Post Election Special (TV3)

Sunday 27 November, 8am

Sean Plunket and Duncan Garner present a special post election wrap up.