This coming weekend marks a significant milestone in the conversion of the nation’s television broadcast signals from analogue to digital. The analogue transmitters of all major broadcasters will be shut down in Hawke’s Bay and on the West Coast in the early morning of Sunday, 30 September. These will be the first regions of the country to have migrated to a fully digital television environment.
Industry and the Government have cooperated to provide an extensive programme of engagement and information to all consumers in those regions, including radio and television ads, direct mail, retail point of sale advertising, door to door discussions, group meetings and online and print advertising. Continue reading »