This coming weekend marks a significant milestone in the conversion of the nation’s television broadcast signals from analogue to digital.  The analogue transmitters of all major broadcasters will be shut down in Hawke’s Bay and on the West Coast in the early morning of Sunday, 30 September. These will be the first regions of the country to have migrated to a fully digital television environment.

Industry and the Government have cooperated to provide an extensive programme of engagement and information to all consumers in those regions, including radio and television ads, direct mail, retail point of sale advertising, door to door discussions, group meetings and online and print advertising.  Continue reading »

The number of households with Freeview has increased significantly over the last four months, according to the latest figures.

The Digital Tracker, funded by Going Digital, shows 47% of all households with a working television now have Freeview, up from 41% last quarter.  The percentage of homes with Sky TV or TelstraClear dropped from 57% to 55% over the same period.

Freeview General Manager Sam Irvine said the figures show free to air digital television is becoming more popular in New Zealand, and he expects the trend to continue as digital switch over gets closer. Continue reading »