Home and Away

home-and-awayWhen Home and Away made the move to TV2, there was an immediate increase in the ratings.  However, the end of September has seen the gains evaporate to where TV2 is now behind on the same period last year when the Aussie soap was on TV3.

The first six weeks saw TV2 increase the year on year ratings by 28% with the average audience being 289,037 viewers per episode compared to the 226,121 on TV3 in 2012.  The previous six weeks before the change over saw a 12% rise for TV2 over TV3.

With daylight savings about to kick in, the ratings for the show on TV2 began to wane.  Five weeks later and the average audience is now down 7% on the same time last year to 228,715 viewers per episode and 15% down on when the show moved across.

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On Friday, the New Zealand Herald’s John Drinnan published a story that claimed 3News was only down 2% in the ratings.  The actual numbers we see have this at closer to 20% so we asked for some clarification.

He replied:

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I have better things to do with my time than correct a paid professional’s poor reporting but since no one seems to do any fact checking over at the Herald…

Drinnan writes:

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home-and-awayTV2 built the audience further for Home and Away last week, lifting the average audience since the transition from TV3 by a further 2% this week to 285,756 viewers per episode.  This is an overall 11% increase in Home and Away viewers on TV2 compared to the 258,587 viewers per episode that TV3 had in the three weeks prior to the the change.

The average audience for 3News fell again this week, down to 257,818 viewers per bulletin.  This means that the 3News audience is now 20% lower than it was before TVNZ snuck off with one of Mediaworks’ prized shows.

The 5:30pm timeslot for TV3 continued to depress with Friday seeing Jamie’s 15 Minute Meals slumping to it’s lowest rating so far.  With only 28,440 viewers, it surely must be moments before TV3 decide they need something else there.  (Can anyone say The Simpsons?) Continue reading »

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And it’s not even Home and Away…

home-and-awayIt initially it didn’t look too bad for TV3.  Then the numbers started to dwindle.  Third week in and there must be a certain degree of consternation at flower street.

In the three weeks prior to Home and Away moving to TV2, TV3 had an average audience of 258,587 viewers in their 5:30pm time slot.  For the last three weeks, the average audience for Jamie’s 15 Minute Meals, which replaced Home and Away on TV3, was 61,629 viewers.  This equates to a 76% drop in audience for that time slot.

Since moving to TV2, Home and Away has increased in viewers by 8%; an average audience increase of 21,293 to 279,780. Continue reading »

With two weeks of ratings data, we’ve taken a look at how Home and Away’s move from TV3 to TV2 has impacted the ratings.  Initially it hadn’t looked too bad for TV3 with the first night seemingly not really having much of an impact at all.  However, as we know, it is the trend over time that is important.

Firstly let’s take a look at what has happened with Home and Away.  In the two weeks prior to shifting to TV2, TV3 had an average of 255,008 viewers per episode for the Australian soap.  With the channel change, TV2 have managed to increase the audience by 15% with an average of 293,740 viewers tuning in.

Replacing HAA at 5:30pm was Jamie’s 15 Minute Meals.  Remembering that the two weeks prior to the changes, TV3 were enjoying a lead in to 3 News of 255,008 viewers on average, the new cooking show has been an enormous step backward with the average audience for each episode being a miserly 59,816 viewers, a rather significant 76% drop. Continue reading »

TV3’s new 5:30pm lead in for 3 News, Jamie’s 15 Minute Meals, is not off to a good start.  Opening with an average audience of 78,460 viewers on Monday night, Tuesday saw almost a quarter being shed to 60,830.

3 News had a 16% drop on Monday with 284,790, and 22% on last Tuesday.

Home and Away picked up 340,020 viewers for TV2, again well higher compared to how the show was rating on TV3.

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After their countdown error last night during TV2’s first episode of Home and Away, and some suggesting the extra hour until One News started was the reason why 3 News maintained its usual audience, it appears the problem has been resolved.

Last night saw Home and Away return to TV2.  The much loved Australian drama had regularly been touted by those at TV3, who had been screening the show up until Friday when their rights came to an end, as the lead in that delivered a strong 25-54 audience to 3 News.  I’ve never believed this argument.

The move to TV2 was certainly good for the show.  With the third highest ratings of the night for the channel, the average audience of 352,670 was the highest rating episode since the 28th of June, 2010.  This bodes very well for TVNZ.

TV3’s replacement at 5:30pm though did not perform so well.  Jamie’s 15 Minute Meals drew an average audience of only 78,460.

In comparison, last Monday saw Home and Away draw an average audience of 254,990 for TV3, meaning a loss of 176,530 viewers.

So how did this rather significant loss of such an apparently important lead in to 3 News impact on the 6pm ratings?  Let’s take a look. Continue reading »