Last year we wrote a post titled The Top 10 Reasons Why You Shouldn’t Get Igloo. For some reason, Sky took exception to this post and said a number of things behind the scenes and even accused Freeview of being behind it. All of this is highly ironic as Sky were responsible for it themselves. We have attempted to discuss this with Sky but it hasn’t seemed that important of an issue to them
There is a bit of a back story. We had approached Sky, their Igloo PR company, Mango, and their ad agency, OMD, about working together with them on the launch of Igloo in a similar way as we have successfully done with Freeview in the past. After months of to-ing and fro-ing, their end response was basically, we’re running our own influencer program and you guys don’t meet the criteria. You can imagine how shocked I was when Igloo’s GM called a couple of hours after the post went live to protest. Or when Sky’s head of Corporate Communications weighed in.
It wasn’t that long ago, when you searched for Igloo, this is what you saw in google: