Masterchef New Zealand

sunday-ratings-mcnz-tgfrIn the week when Masterchef New Zealand hit a series high,TV3′s The Great Food Race hit an all time low after shedding 33% of its audience.

MCNZ lifted their average audience by 14% on the previous week to 495,380 viewers while TGFR had a disastrous night, managing an average audience of only 105,520 viewers on Sunday night.

The big problem for TV3 is that they shed approximately two thirds of their lead in from the news and then more than doubled the audience for The Blacklist which screened directly afterwards. Continue reading »


Some people make for magical TV moments. Others, not so much.

Jenn Clark and Elizabeth Marshall became the eighth duo to leave the MasterChef New Zealand kitchen on Monday 10th March (7.30pm – 8.30pm) on TV ONE.

In last night’s episode the Top Eight were separated into two teams, led by Kasey and Karena Bird, and Bec Stanley and Jaimie Stodler respectively. Each team member was tasked with making one dish of a themed eight-course degustation menu.

Kasey and Karena’s team won the challenge with a Kiwi road trip–themed menu. Continue reading »

The Great Food RaceBoth Masterchef and The Great Food Race were down on Sunday night but it was still Masterchef New Zealand that was way out in front with an average audience of 436,050 compared to 158,020 for The Great Food Race.

With the season average for The Great Food Race only being 157,910 viewers per episode, you have to give it to TV3 for sticking to their guns and leaving it where it is on Sunday nights.

donna-marie-jonathan-masterchef-new-zealandIt was suggested yesterday that we open up a thread specifically for certain shows to be discussed live and post broadcast so here it is!

Just remember, if you are reading this and haven’t watched the episode yet and don’t like to know how if the steaks were raw, medium or well done, please use caution as I take no responsibility for any spoilers that might exist here.

The Great Food RaceI am going to assume that the problem that Nielsen TAM had with their data for 3 days last week has actually been fixed.  If not, I can expect to have to update this post later in the week.  In the meantime, here’s what their data tells us.

The Great Food Race was down 21% this week, resulting in an average audience of 131,290 viewers last night.  I really can’t see how this show can live where it is with these numbers continuing.  Masterchef New Zealand is clearly out-rating it but it suffered a fall of its own this week with the average audience for TV One’s cooking show down 22% to 386,360 viewers.

While TVNZ are banking on a new cooking show success with a local version of My Kitchen Rules, this rating is the lowest first night rating the series has had.  Last Monday’s show had an average audience of 374,500 viewers. Continue reading »

The Great Food RaceDue to three days of incorrect data being provided by Nielsen TAM, a number of things we’ve published this week have been incorrect, including second week rating information for The Great Food Race and Masterchef New Zealand.

As it turns out, The Great Food Race did better in its second week.  Not by much but 166,040 is a much better average audience than the 116,560 that was originally reported.  This was an 11% increased on the previous week. Continue reading »

The Great Food RaceThe information in this post was based on incorrect ratings data provided by Nielsen TAM.  The correct analysis can be found here.

If you thought last week’s ratings for TV3′s new cooking show were bad for Sunday night in prime time, this week’s are even worse.

Last night, The Great Food Race only managed to draw an average audience of 116,560 viewers.  This was down 22% on its debut last week.  Further more, the difference between the audiences for it and Masterchef New Zealand increased with TV One drawing more than three times the audience this week.

It was, however, bad news for the networks overall last night.  Despite trouncing the competition, Masterchef New Zealand slumped to its lowest rating in 5 seasons Continue reading »

After wondering this morning why Masterchef New Zealand’s principal sponsor had gone, TVNZ have assured us that they’ll still be involved with the show.  The sponsor

are continuing to sponsor MasterChef – just like they did last year.

In fact all last year’s partners are back for another helping. They will showcase their goods in the programme, and their involvement will be supported by ads as well as profile on the show’s website. Continue reading »

MasterChef NZ 2JudgesImagination TV30th nov.2010When you think about Masterchef New Zealand, there is one brand that should be recognisable with it.  Typically during the dinner hours, you’ll see past winners and contestants fronting for the brand.  After four seasons though, that relationship with the show has ended and they’ve jumped ship to sponsor The Great Food Race on TV3.  It was a smart move.

I noticed during the ad breaks of The Great Food Race on Sunday that there were commercials featuring former Masterchef contestants which was a little ironic as only a couple of channels over, the search was on to find the next one. Continue reading »

We received an email from the company that provides us with the rating data last night which is worth addressing.

We’ve had some queries on the differences between programme ratings that they get off Throng’s website vs. other sources, specifically on the 3 main FTA channels (TVOne, TV2, TV3).

The market’s been using TVOne*, TV2* and TV3* whereby ratings includes the Plus 1 channels (e.g. TVOne* = TVOne and TVOne Plus 1). I’d recommend that Throng use the * channels as well to provide a more accurate picture.

Throng uses the 5+ data for the timeslot that each show appears in on any given channel.  We do not combine data from shows that screen at a different time on a different channel.  While it may be commercially beneficial to provide an inflated number for the purpose of selling advertising, including the +1 data does not provide an accurate assessment of what people are choosing to view live.

Here is a scenario as an example: Continue reading »