I am going to assume that the problem that Nielsen TAM had with their data for 3 days last week has actually been fixed. If not, I can expect to have to update this post later in the week. In the meantime, here’s what their data tells us.
The Great Food Race was down 21% this week, resulting in an average audience of 131,290 viewers last night. I really can’t see how this show can live where it is with these numbers continuing. Masterchef New Zealand is clearly out-rating it but it suffered a fall of its own this week with the average audience for TV One’s cooking show down 22% to 386,360 viewers.
While TVNZ are banking on a new cooking show success with a local version of My Kitchen Rules, this rating is the lowest first night rating the series has had. Last Monday’s show had an average audience of 374,500 viewers. Continue reading »