Last night, TV One debuted MKRNZ as their latest local production of an international franchise. Cooking shows have seemingly been hot property for the TV networks after the success of TVNZ’s Masterchef and TV3 having a failed crack at their own format earlier this year with The Great Food Race. MKR NZ has been billed as the next big thing and after and average audience of 546,070 viewers tune in for the finale of the Australian version of the show on Wednesday, big things were expected last night. Unfortunately, the numbers fell well short of expectations as the average audience was only 375,010 viewers.
Compare this to the 449,030 viewers that tuned in for the season premiere of Masterchef New Zealand earlier this year and with the fact that we’re in the middle of prime winter season viewing, these numbers are nothing short of disappointing. Continue reading »