It is rare that the second screening of something on TV rates higher than its debut. Even more rare is when the third outing tops the first two. Case in point is the 2013 made-for-tv disaster movie about a waterspout that flings sharks at Los Angeles.
Sharknado debuted on the 11th of July in the US and was watched by 1.37 million viewers. It created such a buzz on social media that when the movie played a second time on the 18th of July, 1.89 million viewers tuned in, an increase of 38%. On the 27th of July, SyFy gave the campy horror a third airing which saw the ratings jump to 2.1 million viewers, making it the most watched original movie encore in the channel’s history. Continue reading »