Piracy has been a problem for content creators since forever but over time, business models have been forced to change. It is simply a case of evolve, or die. The music industry suffered immensely from the likes of Napster in the early 2000′s but finally learned to embrace the digital era with the creation of services like Spotify. For TV and movies we now have services like Quickflix, iTunes, Amazon, Hulu and Netflix.
People seem happy to pay a reasonable fee for the content they want. And if they can’t, they choose to access it via alternative means, usually free. This results in the potential conditioning of consumers who, even when prices and services improve, remain content with their existing arrangements.
Consumers will always seek out a better deal if there is one. In the case of New Zealand, we are limited by TV networks who delay scheduling and charge what they like due to the lack of competition in the subscription TV space. Consumers, for years, have protested. Initially, many were downloading the content they want via bit torrent, file lockers or Usenet. Many still are. But there are a growing number of people who are using legitimate international services to access the content they want at a fraction of the cost of what they would pay locally.
So how does it work? Continue reading »