Cricket fans around New Zealand are pretty upset. The Blackcaps tour of South Africa isn’t being televised here because Sky was “unable to secure the rights”.
While hardcore fans who are desperate to watch coverage will still be able to see the games via other means online, it does raise some questions about Sky’s ability to secure content in the new media landscape.
Having been the home of live cricket on TV in New Zealand for quite some time now, most were expecting the South African tour rights to be finalised at the last minute to ensure fans weren’t left in the lurch, much like the Rugby League rights have done in recent years. Last minute negotiations have still found in favour of the fans but this latest incident shouldn’t just concern fans of sport, but the shareholders in Sky who must surely be considering whether a panic over media stocks that has happened recently in the US is about to play out here. Continue reading »