Step Dave

StepDaveCastSeason2
Dave (Jono Kenyon) and Cara (Sia Trokenheim) are back for round two, in the all new season of TV2’s popular Kiwi drama Step Dave!

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outrageous-fortune

Local drama has received an $18 million boost from NZ On Air. Three series will bring unique New Zealand stories to different audiences on each of the three major free-to-air channels.
From the Platinum Fund for TV One, Hillary will be a landmark series telling the complete story of Sir Edmund Hillary’s life. The six part drama series has been created by the experienced writing team of Tom Scott and Greg McGee and based on the story told by Sir Edmund exclusively to Tom Scott for his biography.

Legendary safe-cracker and criminal Ted West and his wife Rita are the central characters of a new series funded for TV3 that is a prequel to Outrageous Fortune. Set in 1970’s Auckland the historical drama will take Outrageous Fortune’s large and loyal audience on a journey into Ted’s murky past, set against a backdrop of social and economic upheaval. Continue reading »

Now that we’re sitting around in the cold, TV networks are trusting that we’re sitting down in the evenings to watch what they’ve been saving up for us. Programming foreign hit shows during our peak winter TV viewing season is what they’ve done for years but with the internet playing a more and more stronger role in how people access their television, the return from doing so is going to become increasingly more difficult.

What I find confusing though is that our TV networks tend to opt for US content in prime time peak viewing over local content. While it’s not always the case, I would expect right now that the majority of our funded local content should be on our screens. Sadly, this isn’t so. Continue reading »

This week’s show features an interview with TV2s Step Dave star Jono Kenyon.

After all the hoopla over our Step Dave ratings post, we requested both the 18-39 and 18-49 data from Nielsen as we aren’t supplied this information usually. Here is some analysis based on this data.

Step Dave performed better in the 18-39 key demo with an average 9.2 rating compared to an 8.6 for Go Girls’ final season. In the 18-49 it was an 8.6 for Step Dave compared to a 7.7 for Go Girls.

Red: Step Dave | Blue: Go Girls Season 5

Red: Step Dave | Blue: Go Girls Season 5

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NZ music monthSome of New Zealand’s biggest stars from stage, screen and sport have come together to help Pandora Internet Radio celebrate NZ Music Month by curating a special NZ Music station on Pandora.

Shortland Street stars Beth Allen, Amelia Reid, Sally Martin and Cameron Jones have joined SKYCITY Breakers players and the cast of hit TV2 comedy Step Dave, among others, to pick their favorite Kiwi musical tracks to go onto the station. The result is a high energy contemporary-sounding station with a healthy mix of kiwi classics. Continue reading »

After watching the ratings drop across the season, the finale of Step Dave last night on TV2 enjoyed a bounce to an average audience of 244,900 viewers. This was the fourth highest rating episode of the season and the first that cracked the 200,000 mark since the sixth episode.

The question on everyone’s lips will be whether or not that finale spike will be enough to convince the network to give it a second season.

Red: Step Dave | Blue: Go Girls season 5

Red: Step Dave | Blue: Go Girls season 5

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step-daveAfter a reasonable start last week, Step Dave has maintained its audience in the second week with an average audience of 270,690 viewers, only 2,010 viewers less than on debut.

During the five seasons of Go Girls only the second season didn’t have a ratings dip in its second week so the consistent audience is a promising look for the new TV2 drama. Continue reading »

The information that was originally published in this post was based on incorrect data provided by Nielsen TAM and is wrong.  Updated analysis can be found here.

TV2’s new local comedy drama Step Dave had the worst possible start last night drawing in an average audience of only 194,250 viewers on debut.  This was down 27% on the season premiere of Go Girls which itself was down 20% on the season four premiere.  Furthermore, the debut delivered an audience that was 8% less than Go Girls fifth season average.

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