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HBO didn’t announce a price point for the service, but it’s unlikely to be directly competitive with Netflix, Hulu Plus or Amazon Prime, which all cost around $8 a month, analysts who spoke with Digiday agreed. HBO costs between $15 to $20 as part of cable packages. That’s likely to remain consistent whether or not HBO partners with MVPDs, they said.

“I don’t see standalone pricing being any less than what it costs now. If it was [cheaper], pay TV subscribers would have an incentive to cancel,” cannibalizing an existing revenue stream and frustrating key distribution partners, said IHS television analyst Erik Brannon. “But at the same time, I don’t see them being able to get a premium compared to pay TV pricing either.”

This will be interesting to watch, as HBO have the problem of a brick’n mortar cash cow they they can’t kill.  Does this mean the higher price points will work?  Or will consumers balk at a price point that will be $200%-300% more?  It is substantial…   Continue reading »

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$1 increase in subscriber cost caused a 25% share price plummet on the back of much lower than expected growth Continue reading »

Looking back over the last week or so, I’ve spent more time in front of a computer screen than a TV screen for my TV needs.  It started with keeping track of developments at Parliament with the Privileges Hearing, and of course the now infamous two dead snapper held up by David Shearer.

via TV3 News

via TV3 News

On Saturday I found myself with net access but in a place without Sky TV.  A little nimble Google-Fu had me watching the All Blacks a mere 1 minute 40 seconds delayed over the live broadcast.

Next, I tuned into the Louis Vuitton Cup final races just before taking the kids to school – then rushing back to see Team New Zealand take the cup.

In an increasingly busy life with lots of commitments but improving connectivity, I seem to squeeze my TV watching in when I can, often multi-tasking (ahem, working…).  The days of sitting in front of the TV are coming to an end for me.

I want it when I want it, I want what I want, and I want traditional media channels to make it available to me.  Now.

Continue reading »