The Carrie Diaries

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While Sky spent yesterday pointlessly shooting itself in the feet over the global availability of the Banshee pilot, a drama paid for and commissioned by US cable network Cinemax, TVNZ has revealed that from Monday, they will be debuting the prequel to Sex and the City, The Carrie Diaries, on TVNZondemand.

TVNZ, which will be broadcasting The Carrie Diaries later in the year, will make episodes available via their ondemand service within a week of its US release.

This unprecedented move is the exact type of scenario that a, dare I say it, forward looking television broadcaster would take in order to stem revenue loss from content being sourced elsewhere.