the defenders

2011 will see Mediaworks shift the target demographics for TV3 to the same as TV One; 25-54.  This has a few implications which will see some shows moving to the rebranded and refocused Four.

Below are a list of new and returning shows with trailers.


The Event

Hawaii Five-O

An Idiot Abroad

Raising Hope

The Defenders

Blue Bloods

The Gruen Transfer

James May’s Man Lab


The X Factor USA

New local content
The Almighty Johnsons – From the makers of Outrageous Fortune – trailer
Bigger, Better, Faster, Stronger – James Coleman’s new show – trailer
Super City – Taika Waititi’s six part observational comedy
Brown Bruthaz – Fast paced comedy about hitting the big time starring Taungaroa Emile, Scott Cotter, Nicola Kawana, Shane Cortese and Shavaughn Ruakere
Drug Bust – Fast paced factual observational series following police drug busts in Counties Manukau

Returning Shows
3 News
3 News At 12
Sports Tonight
Campbell Live
60 Minutes
Reel Late with Kate
What’s Really In Our…?
New Zealand’s Next Top Model
New Zealand’s Hottest Home Baker
7 Days
Road Cops
The Graham Norton Show
Grand Designs
Home and Away
Farmer Wants a Wife
NCIS: Los Angeles
CSI: Miami
The Good Wife
Lie To Me
Law & Order: Los Angeles
The Big C
Nurse Jackie
Missing Pieces
Modern Family
Family Guy

From a ratings perspective, it shouldn’t be too surprising that NZ’s Hottest Home Baker returns, despite how much viewers loved to hate on it. 

Our pick of the bunch have to be Ricky Gervais’ new project An Idiot Abroad.  If you haven’t heard the podcasts with Karl Pilkington then go take a listen and you’ll quickly understand why this show has been a ratings hit for Sky1 in the UK.

With all the hype and expectation that Outrageous Fortune has set up for The Almighty Johnsons, the trailer seemed to fall a little flat.  It didn’t really deliver much of a hook other than “this is the show to follow on from OF”. Big shoes to fill and only time will tell as to whether it can deliver similiar audiences to TV3.

James Coleman’s new show Bigger, Better, Faster, Stronger looks good and is reminiscent of Mythbusters where two teams try and improve stuff. If not for anything else, kiwi guys trying to blow stuff up should rate well.

The Hawaii Five-O remake is worth a watch too.

The big one for 2011 will be The X Factor US. Simon Cowell’s return in his own show for the first time in America will probably by the highest rating show in the US next year.  How TV3 capitalise on this will be fascinating.

What are your picks?  Any obvious duds?