The Great Food Race

The once mighty juggernaut of Masterchef New Zealand continues to languish on TV3 with the average audience per episode less than half of what the fifth season on TV One was getting last year.

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What a disaster The Great Food Race has been for TV3. About the only thing they can be commended for is having the resolve to not bump the program to a different timeslot or night. Some might also call that stupidity.

Last night’s grand finale slumped to it’s second lowest rating of the 13 episode series with an average audience of only 123,160 viewers. The series average wasn’t much higher than that with only 145,999 viewers tuning in per week.

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libby-elliot-great-food-race-winnersWaikato sweethearts Libby Buchanan and Elliot Jones were tonight crowned the inaugural winners of The Great Food Race LIVE on TV3, after an intense, hour-long head-to-head cook off.

The 13 week competition has seen Libby and Elliot showcase their cooking talents not just in New Zealand but across the world taking them out of their comfort zones and on their first overseas experience as a couple.

In tonight’s Grand Final, Libby and Elliot along with fellow finalists Sarah and Danny, were up against each other and the clock for the last time in the most crucial challenge yet. During the Final, #greatfoodface was the number one trending topic in New Zealand on Twitter.

While Sara and Danny were strong contenders, Libby and Elliot managed to snap up the all-important extra point by completing the Maize Maze challenge first. Continue reading »

The day after the Zoe Marshall hosted The Great Food Race on TV3 sunk to its lowest ratings yet, her husband, Benji Marshall, has decided his switch to Rugby Union wasn’t working out and plans to return to Sydney to pursue a position with an NRL club.

In a statement made this evening, the Blues and New Zealand Rugby confirmed they have received a request from Marshall to be released early from his contract. Continue reading »

sunday-ratings-mcnz-tgfrIn the week when Masterchef New Zealand hit a series high,TV3’s The Great Food Race hit an all time low after shedding 33% of its audience.

MCNZ lifted their average audience by 14% on the previous week to 495,380 viewers while TGFR had a disastrous night, managing an average audience of only 105,520 viewers on Sunday night.

The big problem for TV3 is that they shed approximately two thirds of their lead in from the news and then more than doubled the audience for The Blacklist which screened directly afterwards. Continue reading »

If there is anything you can say about The GC, it’s that those who watch it appear to be pretty dedicated to it.  The second season, while it is down more than a third on the first, the numbers for the second season are reasonably consistent with each week delivering about the same, if not more viewers, than the previous week.  This week’s average audience was 186,700 viewers.

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The Great Food RaceBoth Masterchef and The Great Food Race were down on Sunday night but it was still Masterchef New Zealand that was way out in front with an average audience of 436,050 compared to 158,020 for The Great Food Race.

With the season average for The Great Food Race only being 157,910 viewers per episode, you have to give it to TV3 for sticking to their guns and leaving it where it is on Sunday nights.

The Great Food RaceI am going to assume that the problem that Nielsen TAM had with their data for 3 days last week has actually been fixed.  If not, I can expect to have to update this post later in the week.  In the meantime, here’s what their data tells us.

The Great Food Race was down 21% this week, resulting in an average audience of 131,290 viewers last night.  I really can’t see how this show can live where it is with these numbers continuing.  Masterchef New Zealand is clearly out-rating it but it suffered a fall of its own this week with the average audience for TV One’s cooking show down 22% to 386,360 viewers.

While TVNZ are banking on a new cooking show success with a local version of My Kitchen Rules, this rating is the lowest first night rating the series has had.  Last Monday’s show had an average audience of 374,500 viewers. Continue reading »

The Great Food RaceDue to three days of incorrect data being provided by Nielsen TAM, a number of things we’ve published this week have been incorrect, including second week rating information for The Great Food Race and Masterchef New Zealand.

As it turns out, The Great Food Race did better in its second week.  Not by much but 166,040 is a much better average audience than the 116,560 that was originally reported.  This was an 11% increased on the previous week. Continue reading »

The Great Food RaceThe information in this post was based on incorrect ratings data provided by Nielsen TAM.  The correct analysis can be found here.

If you thought last week’s ratings for TV3’s new cooking show were bad for Sunday night in prime time, this week’s are even worse.

Last night, The Great Food Race only managed to draw an average audience of 116,560 viewers.  This was down 22% on its debut last week.  Further more, the difference between the audiences for it and Masterchef New Zealand increased with TV One drawing more than three times the audience this week.

It was, however, bad news for the networks overall last night.  Despite trouncing the competition, Masterchef New Zealand slumped to its lowest rating in 5 seasons Continue reading »