The Gruen Transfer

10:30pm – Tuesday, December 27 on TV 3

Returning to our screens for the holiday season, hosted by Wil Anderson, The Gruen Transfer, screening on Tuesday, December 27 th at 10:30pm on 3, is a fast, funny show about advertising that makes audiences look differently at the constructed world around them.

The Gruen Transfer is not an expose. It’s not a satire. It’s about truth in advertising!

People used to know what advertising was. It was that stuff in the margins, in the ad breaks. But in recent years, it has begun colonising every space it can. U.S. ad wizard Mark Fenske, the guy behind the Nike campaigns, calls advertising “maybe the most powerful art form on Earth”. And the Earth isn’t the end of it. Not so long ago, Pizza Hut stamped its logo on a rocket to the moon. Earlier this year, Doritos announced it would beam its ads into space.

Advertising agency Ogilvy & Mather now practises what it calls “360 degree branding”, the idea that the consumers should encounter the brand everywhere they turn in the course of their day. Some agencies now routinely use hypnosis and MRI scanning to try and find out consumers want.

Most people think that they’re immune to advertising, that they’re smarter than the marketers, but can you honestly say you know why you buy one brand of detergent and not another?

As you walk the aisles of the supermarket, how many of the purchasing choices you make are consciously your own? And if you can be persuaded, without realising, to buy the orange dishwashing liquid, what else can you be persuaded to do? This is where The Gruen Transfer comes in. Each episode, host Wil Anderson is joined by some of the best and brightest minds of the advertising industry, experts prepared to share the ideas and insights that drive them. Guests on the program face a series of challenges designed to show the thought processes – and, often, the brilliance – of advertising, as well as its understanding of who the consumers are and what they want. Make sure not to miss their fascinating results when The Gruen Transfer returns on Tuesday, December 27 th at 10:30pm on 3.

Back to back episodes every Sunday @ 9pm throughout May 

As humans we are bashed and battered by commercial messages each day whether we are aware of it or not. The Gruen Transfer presented by hilarious Aussie stand-up comedian Wil Anderson, with the help of a panel of ad industry experts, celebrates the advertising industry and looks to break down the thought systems behind all advertising messages. On top of catching up with news from around the world of advertising, there is also a segment in each episode called ‘the Pitch’ where agencies attempt to fulfill seemingly impossible briefs with hilarious results. 

Delve into the weird and wonderful mind of an advertiser with Back to back episodes every Sunday @ 9pm throughout May.

 

Back to back episodes every Sunday @ 9pm throughout May

As humans we are bashed and battered by commercial messages each day whether we are aware of it or not. The Gruen Transfer presented by hilarious Aussie stand-up comedian Wil Anderson, with the help of a panel of ad industry experts, celebrates the advertising industry and looks to break down the thought systems behind all advertising messages. On top of catching up with news from around the world of advertising, there is also a segment in each episode called ‘the Pitch’ where agencies attempt to fulfill seemingly impossible briefs with hilarious results.

Delve into the weird and wonderful mind of an advertiser with Back to back episodes every Sunday @ 9pm throughout May

9:30pm – Sunday, February 6 on TV 3

Brand new to 3, hosted by Wil Anderson, The Gruen Transfer, premiering on Sunday, February 6th at 9:30pm, is a fast, funny show about advertising that makes audiences look differently at the constructed world around them.

The Gruen Transfer is not an expos�. It’s not a satire. It’s about truth in advertising!

People used to know what advertising was. It was that stuff in the margins, in the ad breaks. But in recent years, it has begun colonising every space it can. US ad wizard Mark Fenske, the guy behind the Nike campaigns, calls advertising “maybe the most powerful art form on Earth”. And the Earth isn’t the end of it. Not so long ago, Pizza Hut stamped its logo on a rocket to the moon. Earlier this year, Doritos announced it would beam its ads into space.

Advertising agency Ogilvy & Mather now practises what it calls “360 degree branding”, the idea that the consumers should encounter the brand everywhere they turn in the course of their day. Some agencies now routinely use hypnosis and MRI scanning to try and find out consumers want.

Most people think that they’re immune to advertising, that they’re smarter than the marketers, but can you honestly say you know why you buy one brand of detergent and not another?

As you walk the aisles of the supermarket, how many of the purchasing choices you make are consciously your own? And if you can be persuaded, without realising, to buy the orange dishwashing liquid, what else can you be persuaded to do?

This is where The Gruen Transfer comes in. Each week, host Wil Anderson is joined by some of the best and brightest minds of the advertising industry, experts prepared to share the ideas and insights that drive them.

Guests on the program face a series of challenges designed to show the thought processes – and, often, the brilliance – of advertising, as well as its understanding of who the consumers are and what we want.

Make sure not to miss their fascinating results when The Gruen Transfer premieres on Sunday, February 6th at 9:30pm on 3.

ABC Commercial has sold all three series of the acclaimed panel show, THE GRUEN TRANSFER to MediaWorks TV to be broadcast on New Zealand’s TV3.

The fast and funny series about advertising, how it works and how it works on us, is designed to make audiences look differently at the constructed world around them. More than an exposé. Sharper than a satire. It’s about truth in advertising.

Hosted by comedian Wil Anderson, THE GRUEN TRANSFER has been a ratings powerhouse – it became ABC1’s best performing entertainment premiere ever with its first episode seen by 1.287 million viewers. It was also voted Best Light Entertainment series on Australian television at the 2010 AFI Awards.

Director of ABC Commercial, Lynley Marshall, welcomed the sale. She said that many of the campaigns and topics discussed in the series were just as familiar to New Zealander audiences as they were to Australians. “As they said in one of the several pitch segments that featured New Zealand content – it was 100% there for the taking!”

THE GRUEN TRANSFER is a Zapruder’s other films co-production with ABC-TV. Executive Producers are Andrew Denton, Anita Jacoby and Sophia Zachariou. The show was co-created by Andrew Denton and Jon Casimir.

2011 will see Mediaworks shift the target demographics for TV3 to the same as TV One; 25-54.  This has a few implications which will see some shows moving to the rebranded and refocused Four.

Below are a list of new and returning shows with trailers.

New

The Event

Hawaii Five-O

An Idiot Abroad

Raising Hope

The Defenders

Blue Bloods

The Gruen Transfer

James May’s Man Lab

Terriers

The X Factor USA

New local content
The Almighty Johnsons – From the makers of Outrageous Fortune – trailer
Bigger, Better, Faster, Stronger – James Coleman’s new show – trailer
Super City – Taika Waititi’s six part observational comedy
Brown Bruthaz – Fast paced comedy about hitting the big time starring Taungaroa Emile, Scott Cotter, Nicola Kawana, Shane Cortese and Shavaughn Ruakere
Drug Bust – Fast paced factual observational series following police drug busts in Counties Manukau

Returning Shows
3 News
3 News At 12
Nightline
Sports Tonight
Campbell Live
60 Minutes
Reel Late with Kate
What’s Really In Our…?
New Zealand’s Next Top Model
New Zealand’s Hottest Home Baker
7 Days
Road Cops
Target
Glee
The Graham Norton Show
Californication
Grand Designs
House
Home and Away
Farmer Wants a Wife
NCIS
NCIS: Los Angeles
CSI
CSI: Miami
CSI: NY
Bones
SVU
The Good Wife
Lie To Me
Law & Order: Los Angeles
The Big C
Nurse Jackie
Missing Pieces
Modern Family
Family Guy

From a ratings perspective, it shouldn’t be too surprising that NZ’s Hottest Home Baker returns, despite how much viewers loved to hate on it. 

Our pick of the bunch have to be Ricky Gervais’ new project An Idiot Abroad.  If you haven’t heard the podcasts with Karl Pilkington then go take a listen and you’ll quickly understand why this show has been a ratings hit for Sky1 in the UK.

With all the hype and expectation that Outrageous Fortune has set up for The Almighty Johnsons, the trailer seemed to fall a little flat.  It didn’t really deliver much of a hook other than “this is the show to follow on from OF”. Big shoes to fill and only time will tell as to whether it can deliver similiar audiences to TV3.

James Coleman’s new show Bigger, Better, Faster, Stronger looks good and is reminiscent of Mythbusters where two teams try and improve stuff. If not for anything else, kiwi guys trying to blow stuff up should rate well.

The Hawaii Five-O remake is worth a watch too.

The big one for 2011 will be The X Factor US. Simon Cowell’s return in his own show for the first time in America will probably by the highest rating show in the US next year.  How TV3 capitalise on this will be fascinating.

What are your picks?  Any obvious duds?

Comedy Central – Tuesday 4 May, 8.00pm

Hosted by Wil Anderson, panelists face a series of challenges designed to show the thought processes – and, often, the brilliance – of advertising, as well as its understanding of who we are, what we want and what techniques the advertisers employ to make consumers buy their product. Each week, the Gruen Transfer panel examine the tactics used to sell a particular product from cars to cleaning products. Entertaining features throughout the show include ‘What is this ad for’, ‘What is wrong with this ad’, ‘The Pitch’, where advertising agencies compete to fulfill a seemingly impossible brief, and other very funny discussions on the advertising industry.

Tuesday 4th May at 8pm

Hosted by Wil Anderson, panelists face a series of challenges designed to show the thought processes – and, often, the brilliance – of advertising, as well as its understanding of who we are, what we want and what techniques the advertisers employ to make consumers buy their product.   Each week, the Gruen Transfer panel examine the tactics used to sell a particular product from cars to cleaning products. Entertaining features throughout the show include  ‘What is this ad for’, ‘What is wrong with this ad’, ‘The Pitch’, where advertising agencies compete to fulfill a seemingly impossible brief, and other very funny discussions on the advertising industry.