8:35pm Friday, March 25 on Prime
Every parent thinks their child is beautiful, but their faces really do have the power to sell. Child modelling is big business. In the UK, baby models advertise over three billion pounds’ worth of products each year. But what makes mothers decide to send their children into such a cut-throat industry? Some, like proud mums Jamie and Kelly, believe that their child has got what it takes to be hugely successful. They noticed eight-month-old Frankie’s potential at an early age, but he’s still waiting to land his first paid job. Esther, meanwhile, believes that little Hadley Jack, five-months-old, has the potential to fulfil his mother’s ambitions of his being a model.
But, being a mum to five children, will she really be able to drop everything to travel the hours across London to auditions and shoots? Then there’s Matthew and Leanne who believe they have something so special that they are sitting on a goldmine. Their identical triplets are just three of the new wave of “credit crunch babies”, whose parents need the extra money their modelling could bring in. My Supermodel Baby is an intimate and diverse portrayal of the lives of these parents and their children.