Head of Television, Jeff Latch, says the company’s first preference had been to stream the awards live on TVNZ Ondemand, which was the ideal platform for daytime live events. However the attempt to get the rights was not successful, which meant the full television broadcast of the show was originally scheduled in prime time on TV ONE so the maximum number of people would get to see it. Continue reading »
I’d been asking myself this question so figured I’d get the answer.
Ezra Vine – Celeste
This is the first in a series of posts we’ll be publishing this week about channel share and how each of the main players have been performing for the last few years.
First up, TVNZ.
Of all the individual channels in New Zealand, TV One is by far the most watched. On average, about a quarter of all television viewing across the day in New Zealand over the last four years has been on TV One.
So TV ONE has rebranded. I do hope it didn’t cost them more than $100 bucks as I could have pointed out to them how to un-italisise their font for free. Then again those within the Deathstar that control the chequebook would have had to have been listening! Continue reading »
Both TV One and TV3 are sticking with breaking news coverage of the explosions at the Boston Marathon this morning.
Breakfast has scrapped its planned schedule with Rawdon Christie and Toni Street presenting coverage. Rawdon Christie has tweeted saying TV One will be staying with live coverage past 9am.
TV3 has rolling coverage hosted by Rachel Smalley, with pictures from the Fox News feed.
Amanda Gillies just tweeted confirming that TV3 will continue its coverage through until at least 9.30am. Continue reading »
Every year around this time the TV networks in New Zealand roll out their new season packages, giving us a glimpse as to what lies ahead for the following year. Head of TV One and TV2, Jeff Latch described TVNZ’s 2013 new season as offering “a stronger and more exciting range of programmes than ever before”. I beg to differ.
In the 50 plus years of television in New Zealand, does he honestly believe that statement? There is no new hit like a Grey’s Anatomy or Desperate Housewives so I’m not sure what he’s referring to at all.
Latch also believes “the strong local programme line-up, the new and returning News and Current Affairs programming and the extensive showcase of outstanding international content means that TVNZ will continue to deliver the nation’s most watched content”. But as we know, most watched does not equate to best. Continue reading »
This is an ad campaign that Mediaworks TV are currently running. While TVNZ are pimping their upcoming series of New Zealand’s Got Talent to advertisers, Mediaworks is trying to convince them that The X Factor is their ticket to better results.
While The X Factor may be a better format, as we’ve seen time and time again in New Zealand, having a great show doesn’t necessarily mean viewers will change the channel.
Mediaworks will tell us, and the advertisers, that they’re delivering more eyeballs in that coveted 25-54 demographic while the reality is that more Kiwis will watch a dressed up and dancing pooch on TV One.
While they may have the X Factor, after all these years, no one seems to have the talent to oust TV One and TV 2 as the preferred channels for viewing.