With TVNZ’s news and entertainment line-up firing on all cylinders, half of those watching TV in July spent their nights locked on TV ONE or TV2 – the network’s strongest share result in three years.
TVNZ’s channels were in formidable form between 5:30 to 10:30pm, TV’s most popular and competitive time zone. The network’s combined share was 50.3% for AP5+ in July. In the key trading demos, the double act took a 48.2% cut of TV ONE’s 25-54 target audience and 47.5% in TV2’s 18-49 demo.
Share gives a clear insight into TV viewing preferences and it’s an important measure of success, says Jeff Latch, TVNZ’s Head of Content. Continue reading »
The good news is that local content was up slightly across the board in 2013 but this was only due to increases provided by Maori Television and Mediaworks’ TV3 and Four. TVNZ provided the largest decline in local content.
The annual NZ On Air Local Content Report released today reveals some challenges being faced by the television sector.
Since 1989 NZ On Air has measured local free-to-air television content. The report compares the schedules of the six national free-to-air channels, to observe trends and changes in the local content landscape. Continue reading »
Head of Television, Jeff Latch, says the company’s first preference had been to stream the awards live on TVNZ Ondemand, which was the ideal platform for daytime live events. However the attempt to get the rights was not successful, which meant the full television broadcast of the show was originally scheduled in prime time on TV ONE so the maximum number of people would get to see it. Continue reading »
I’d been asking myself this question so figured I’d get the answer.
Ezra Vine – Celeste
This is the first in a series of posts we’ll be publishing this week about channel share and how each of the main players have been performing for the last few years.
First up, TVNZ.
Of all the individual channels in New Zealand, TV One is by far the most watched. On average, about a quarter of all television viewing across the day in New Zealand over the last four years has been on TV One.
So TV ONE has rebranded. I do hope it didn’t cost them more than $100 bucks as I could have pointed out to them how to un-italisise their font for free. Then again those within the Deathstar that control the chequebook would have had to have been listening! Continue reading »