Throng

Tuesday 30 September, 9.30pm

The Big Food Fight: Hugh's Chicken Run sees Hugh Fearnley-Whittingstall explore intensive chicken farming. This three-part series takes the British celebrity chef on a journey far from the cosy lifestyle of River Cottage and into the harrowing conditions of running his own modern poultry production line.

Fearnley-Whittingstall plans to kickstart a chicken revolution in the UK. He wants to replace the cheap chickens sold by supermarkets, at less than a price of a pint of beer, for ethically reared free-range chicken.

But can the well-meaning plan of a celebrity chef survive the sceptical locals and the interests of the big supermarkets? How will ordinary people respond to lectures on animal welfare from the posh bloke off the telly? And what happens when the rumour goes around town that Fearnley-Whittingstall is only raising awareness to boost sales of chicken in his own shop?