Throng

TVNZ have announced that their video on demand service will be dropping DRM copy protection from their video, and all the content will be for free.

Instead of paying for a video, they are hoping to move each content provider to an ad-supported model, with an ad playing both at the start and the end of the show.

Instead of free content streaming via flash through their website, you will be able to download the free content (which will end up being everything on the site anyway).

Page one (of a two page article) is at The New Zealand Herald here: http://www.nzherald.co.nz/section/3/story.cfm?c_id=3&objectid=10490999.